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Improving Business Development

Realising RoI


A full understanding of the effectiveness of the sales and marketing functions drives upside and improves valuation transparency.  PLy assesses teams, systems, processes and campaigns to identify:

  • hidden areas of risk or opportunity

  • areas of growth and expansion

  • reasons behind any underperformance

  • efficiency of campaigns, systems and processes


An additional perspective can reinforce a strategy or highlight tweaks that improve returns.  PLy:

  • steers business planning 

  • increases campaign RoI; and

  • improves retention and targeting efforts.

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