The BDET Guide
In Dec 2025 I published a pulse survey exploring attitudes and priorities across BD in professional services
The findings were illuminating, including:
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abc
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def
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ghi
I combined the findings with a consolidation of insight around the BDET creating a handy guide to increasing returns on your BD efforts.
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About PLy
PLy is led by Paul Lyons, a BD and Strategy professional with 25 years of experience, including 10 years as a Director of Business Development for a number of professional services firms across law, consulting and corporate investigations.
Paul has also led business intelligence practices for consultancies and corporate investigators and continues to provide due dilligence support. He is well positioned to understand the complex balance of delivering excellence while developing contacts and clients.
PLy provides:
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Decades of understanding of where BD resources are best focused
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A track record of the development and delivery of insightful intelligence, growth initiatives and project delivery.
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Formidable insight around staffing needs in relation to defending and growing revenue.