The BD Egg Timer (BDET) Guide
In Dec 2025 I published the results of a pulse survey exploring attitudes and priorities across BD in professional services. The findings were illuminating, including:
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BDM professionals had a slightly different perception to others of the overall role of BD and Marketing.
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Lead generation, content and events are the three most important activities; and
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Pipeline and client management programs continue to be hampered by lack of engagement and accountability.
I combined the findings with a consolidation of insight around the BDET, creating a handy guide to increasing returns on your BD efforts across the pipeline.
If you would like a copy, please provide your details and you will shortly receive a report link via email.
About PLy
Operational Reinforcement
PLy plugs critical gaps for professional services firms. We don’t just analyse markets and craft actionable business plans—we drive their execution, ensuring your growth initiatives move from concept to reality. The data-driven approach builds robust pipelines, transforms meetings into opportunities, and increases win rate.
At every stage of your pipeline, we offer tailored support—refining your sector strategy, developing compelling propositions, and elevating your campaigns and proposals. Our expertise ensures your lead generation, client engagement, and feedback approaches are always evolving for maximum impact.
Effectiveness Analysis
PLy goes beyond surface-level analysis to uncover drivers and barriers to growth. We rigorously assess the quality and quantity of your leads, the effectiveness of your CRM and systems, and the real value of your lead generation efforts.
Our reviews dive into campaign execution, team strengths and gaps, and the alignment of business plans and budgets with your priorities.
We identify where your systems and processes can deliver greater returns, highlight key person risks, and benchmark your performance against competitors, delivering the clarity and confidence to make informed decisions and accelerate your success.
PLy is led by Paul Lyons, a BD and Strategy professional with 25 years of experience, including 10+ years as a BD, Marketing and Strategy Director across law, accounting and consultancy. Paul has also led business intelligence practices and continues to provide due diligence support.