top of page
Search
Prospecting, the necessary evil?
Prospecting is often the least enjoyed and most ignored element of pipeline management. It’s laborious, can be thankless and generates lower immediate returns than focusing on existing clients. It’s also critical and made a little easier by AI. Many firms face stagnant or even shrinking markets which can lead to a decline in fees, as clients and referrers consolidate or shift advisers. Here are ten tips that professional services firms can follow to maintain a healthy addre
PLy
Nov 4, 20254 min read


Pitching & Proposing: Maximising your chances
Fantastic news, your efforts have resulted in a proposal request. Whether a half-page follow up to a positive meeting, or a 60-page RFP response, pitches and proposals are refreshingly binary – you win or you don’t. Let’s look at three of the key areas where you can improve your conversion rate or maintain your winning streak through continuous improvement and we’ll also have a quick look at pitfalls. 1.Systems “ We don’t do boilerplates, we tailor everything ” said the pers
PLy
Aug 13, 20254 min read
Contacts: Find and engage
At the top of the BDET (Business Development Egg Timer) are the contacts and these typically include all that encompass your BD universe:...
PLy
May 21, 20253 min read


The most important BD tool? Why an egg-timer of course!
In this series I’ll take a chronological look at the typical steps taken to identify, win, grow and defend clients. I’ve added elements of a key client programme to the classic sales pipeline to create the catchily-titled BD Egg Timer - or BDET. The business development egg timer or BDET The BDET consolidates the sales pipeline and the typical goals of a client programme, providing full visibility of the revenue opportunities and threats. All professional services businesses
PLy
May 17, 20252 min read


Any gaps in your pipeline management?
I was discussing the key pipeline stages earlier in the week with a BD Director colleague. We looked to map the interrelationships...
PLy
Sep 14, 20231 min read
bottom of page