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Business Development Support

Across all stages of the pipeline, we provide additional support and expertise around: 

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  • Competitive intelligence

  • Business & sector planning

  • Proposition development

  • Campaign development, management & execution

  • Lead generation & pipeline management

  • Pitching and proposal improvements and support

  • Development and delivery of KCM and listening programmes​

BD & Marketing Due Diligence

We investigate the key drivers and obstacles to growth,  including​:

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  • Pipeline analysis of quality and quantity of leads and  engagement levels

  • Review of CRMs and other systems to assess quality of contacts and systems integration

  • Quality of lead generation and opportunity spotting

  • Campaign execution and the interactions generated

  • Team strengths, gaps and underutilisation

  • Business plan and budget assessment against targets

  • Systems, platforms and processes to understand areas of investment, savings or change

  • Key person risks across lead generation and account management

  • Competitor analysis and benchmarking

© 2025 PLy Consulting

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