Sales & Marketing duE diligence
We investigate the key drivers and obstacles to growth, including:
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Analysis of pipeline to understand quality and quantity of leads and engagement
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Review of databases to assess quality of contacts and systems integration
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Effectiveness of campaign execution and the interactions generated
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Audit the team to identify strengths, gaps and underutilisation
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Business plan and budget assessment against targets
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Use of systems, technology and processes to understand any areas of investment, savings or change
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Key person risk around lead generation and account management
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Competitor analysis and benchmarking
Business Development
Whether post acquisition or for portfolio companies, we provide additional support and expertise around:
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Competitive intelligence
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Business & sector planning
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Campaign development & execution
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Proposition development
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Opportunity and risk mapping
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Client acquisition and retention
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Campaign management & execution
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Lead generation & pipeline management
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Pitching and proposal support
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Client feedback
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Thought leadership
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Recruitment support