Business Development Support
PLy plugs critical gaps in the growth of professional services firms across three pillars of support:
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Strategy: Often sidelined in the whirlwind of the day job, PLy analyses markets, develops tangible and executable business plans, and drives implementation.
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​Business Development: Building the pipeline, converting meetings into proposals or increasing hit rate, PLy identifies the areas to improve and drive increased engagement and fees.
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​Market Intelligence: We are adept at identifying the opportunties and risks related to acquisitions, market entry and external influences.
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Across all stages of the pipeline, we provide additional support and expertise around:
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Competitive intelligence
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Business & sector planning
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Proposition development
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Campaign development, management & execution
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Lead generation & pipeline management
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Pitching and proposal improvements and support
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Development and delivery of KCM and listening programmes​
BD & Marketing Due Diligence
We investigate the key drivers and obstacles to growth, including​:
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Pipeline analysis of quality and quantity of leads and engagement levels
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Review of CRMs and other systems to assess quality of contacts and systems integration
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Quality of lead generation and opportunity spotting
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Campaign execution and the interactions generated
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Team strengths, gaps and underutilisation
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Business plan and budget assessment against targets
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Systems, platforms and processes to understand areas of investment, savings or change
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Key person risks across lead generation and account management
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Competitor analysis and benchmarking